First things first 10 Cloverfield Lane is not a sequel to the divisive found-footage shaky-cam 2008 sci-fi monster flick, Cloverfield. So calling it Cloverfield 2 is wrong, likewise it shouldn’t be considered a sequel either, more of a “blood relative”.
Bad Robot and J.J. Abrams kept this one pretty close to their chest. Despite hinting at a preliminary title of Valencia earlier in 2015 very little was known and even less could be discerned. Now that the trailer for 10 Cloverfield Lane has been released we get the title, poster, and trailer all in one day. To say the element of surprise is strong with this one is putting it mildly.
Out of absolutely nowhere comes a tense, one-set trailer, deep underground with John Goodman, Mary Elizabeth Winstead, and John Gallagher Jr. playing board games, assembling puzzles, and drinking beer in a fallout shelter. Winstead’s character makes a break for it and her stealing glance of horror at the end of the trailer gets me all jittery in my nether regions.
While many have celebrated this coy marketing tactic from Paramount, especially given that it’s set for a UK release 8th April, just three months away, some have questioned its logic.
It’s simple really, try something new, shake the film distribution industry to its core with a completely refreshing strategy. The more that news of this unprecedented trailer launch gains the attention of the paying public and the more people come to terms with the fact that it’s not a direct sequel to Cloverfield, the more word of mouth will work its wonders.
As if the triumphant trailer isn’t enough to get excited about 10 Cloverfield Lane is directed by the same guy that brought you the rad ‘Portal’ live-action fan film, Portal: No Escape. Proving his chops as a skilled director of suspense Dan Trachtenberg helms this J.J. Abrams produced “blood relative”, needless to say, I’m intrigued.