Earlier today it was announced that Sam Smith would be singing the latest Bond theme for the upcoming Spectre set for an October 26 UK release. While my opinion on this matter is somewhat sceptical (I’ve never been a fan of Sam Smith, there I said it) my real concern is that the theme song is to be released before the film.
I don’t remember if the same was done for Adele’s Skyfall, mainly because I wasn’t in the country to soak up all the hype, but while I understand the publicity boost it will provide, leveraging the stardom of one of the UK’s biggest recent stars, I think it is a bad move.
Much has been said recently about studio decisions to reveal major plot points in trailers for upcoming releases. Given Arnold Schwarzenegger’s track record for promoting his own films and selling them on a global scale you would have thought he would have had something to say about the trailer for Terminator Genisys which gave away one of the biggest plot points of the film. Practically ruining any sense of discovery for the viewer this reveal took something away from the film rather than adding to it.
In the same vein I fear that Eon, in there bid to hype the release of Spectre even more, will take something away from the viewing experience by revealing the sound and tone of the opening theme music. The Bond franchise survives because it thrives on its unique trademarks. Bond girls, catchphrases, fast cars, and a mysterious opening theme.
Skyfall is one of the greatest additions to the Bond franchise and Adele’s stunning vocals matched the overall tone that Sam Mendes was shooting for. Eerie, mysterious and moody Adele’s brooding lyrics hightened something within us all that said, “this is no ordinary Bond film.”
If Sam Smith’s track is released today as planned then I will not be listening to it. No matter how many times it is played on Radio 1 to the millions of fangirl ears, spewed all over the internet, or trolled relentlessly on Youtube I shall refrain from ruining the opening theme. That will wait until I’m sitting in the cinema, anticipation at boiling point and earplugs at the ready, just in case.
Hopefully I’m proven wrong, I’d hate my anticipation to be scuppered after the tantalising trailers.